About Art of You
We believe the future of wellness isn’t about chasing someone else’s ideal. It’s about discovering the potential that is uniquely yours.
Founders welcome to the Art of You
We recognise that every individual is rich with possibility containing a unique blend of potential and personal chemistry. Our purpose is to redefine self-care through precision, not presumption, moving from generic solutions to scientifically proven personalisation. Our revolutionary multi-patent protected Personalised Capsule Machine enables a new standard of supplementation encapsulating the highest efficacy nutrients in beadlet technology for unparalleled absorption. We bring together scientifically proven nutraceuticals, advanced algorithms, and real health data to create a unique blend that evolves with your body, your objectives, and your journey. This is supplementation rooted in sufficiency: offering only what you truly need, for a measurable, meaningful impact. We believe the truest luxury is self-actualisation and our mission is to help unlock the most vibrant version of you. Welcome to the future of intelligent wellbeing. Welcome to the Art of You.

Guiding Principles
We are passionately driven by our pursuit to empower individuals by providing the highest standards in personalised supplementation and scientific innovations in personal wellness. We see every individual as an artist and want to provide humanity with the appropriate tools to live an inspiring life.
Science-led & Credible
keyboard_arrow_downPersonalisation & Individuality
keyboard_arrow_downWholeness & Self-Actualization
keyboard_arrow_downInnovation & Technology
keyboard_arrow_downIntegrity & Transparency
keyboard_arrow_downSustainability & Responsibility
keyboard_arrow_downFrom source to self-care
Sustainability at Art of You is embedded across the full value chain — from the technologies we select to the way we formulate, produce and package personalised supplements.
1. It starts with the source
Responsible technology and materials
At the foundation of our products lies the technology of ACG, a global leader in capsule manufacturing and pharmaceutical machinery.
We use plant-based HPMC capsules, made from cellulose rather than animal-derived gelatin, combined with energy-efficient production systems designed to reduce material use and operational impact.
ACG’s ongoing investments in recyclable materials, halogen-free packaging innovations and energy-conscious manufacturing allow us to anchor sustainability in proven, industrial-scale solutions — not future promises.
2. Through the supply chain
Clean-label formulation and transparent sourcing
Our formulation partners, including Vantage Nutrition, share a commitment to clean-label principles, plant-based ingredients and responsible sourcing.
We prioritise:
Ingredients without unnecessary additives
Ethically sourced, plant-based materials
Audited and transparent supply chains
This approach ensures that sustainability supports both scientific integrity and long-term scalability.
3. With the end in mind
A circular approach to personalised health
At Art of You, sustainability is not a trend but a design principle.
Sufficiency by design: We formulate only what your body needs — no excess, no overconsumption.
Low-waste production: Personalised, on-demand manufacturing minimises surplus and overstock.
Vegan and clean by default: All capsules are free from animal-derived ingredients and artificial fillers.
Packaging with purpose: We continue transitioning towards recyclable, compostable and reusable solutions, without compromising safety or quality.
Continuous accountability: We set measurable goals and review impact in line with global best practices.
Because personal health cannot be separated from planetary health.
From the machines that shape our capsules to the decisions that guide our partnerships, Art of You is building a personalised health model designed to scale responsibly — with care for both people and planet.
Empowerment & Community
keyboard_arrow_downTogether
Our Team
Meet our dedicated team of professionals committed to making a world of difference in the wellness space.

Pablo Smolders
Managing Director / Founder
Pablo is a seasoned entrepreneur / investor specialised in strategy (validation), go-to-market en financial (re)structuring and funding. His experience consist of his studies at Erasmus Rotterdam in Economics, 10 years IT sector and 20 years consultancy for majority of corporations in various sectors (telco, banking, energy, and the food industry) in The Netherlands. Recently focused on sustainability (SDG) scale-ups and supporting management teams. On personal level he is passionate about his family, music, nature, spiritual growth and personal development in philosophical (Taoism).

Anna Sekalska
Marketing and Operations / Founder
Anna is a dynamic, seasoned business manager with over 25 years of experience in the beauty industry. She has acquired knowledge and expertise in general management, sales, marketing, brand development, project management, and change management. Anna is recognised as a people-oriented leader with strong interpersonal skills. She is also an avid reader of European and American literature, an art lover, and an interior design enthusiast. Yoga, exercise, healthy habits and a healthy diet are very important in her personal longevity program.

Dirk Zoutewelle
CSO / Co-Founder
With over 25 years of experience in the health and wellness industry, Dirk is a visionary leader and KOL. His deep expertise in supplements, psychoneuroimmunology, research, and cutting-edge diagnostic tools has enabled him to formulate unique supplement blends that target specific beauty, health, and wellness goals, leading to remarkable improvements. His innovative approach has garnered him recognition as a Health Strategy Innovator in the Netherlands (2018) and earned him a loyal worldwide following among individuals, organisations, professionals, world champion athletes, and celebrities.

Ron van Valkengoed
Co-Founder, Product & Technology
Ron is a technology visionary with deep expertise in cloud and data, combined with a strong commercial understanding of product, sales, and marketing. He has guided companies from early growth to international scale, focusing on how innovation can be turned into practical solutions with global impact. Over the years, Ron has also mentored numerous startups, sharing his insights on strategy, scaling, and execution with the next generation of entrepreneurs. At Art of You, he brings together his technical and market expertise to build intelligent, data-driven health platforms that enable true personalisation and unlock new frontiers in human performance and wellbeing.
Every capsule, precisely made for you.
FAQs
Find answers to your most pressing questions about the ultimate precision that Art of You delivers.
What is the formula?
keyboard_arrow_downHow does technology work?
keyboard_arrow_downWhat makes ART of YOU different
keyboard_arrow_downHow to get started?
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